Last updated: July 22, 2025
This Privacy Policy describes how Vertigo Live Ltd (“Vertigo Live”, “we”, “us”, or “our”) collects, uses, and protects your personal information when you interact with our services, make a purchase, or visit www.vertigo.live or any other Vertigo Live domains (the “Site”).
We are a UK-based entertainment company delivering extraordinary live music experiences and merchandise. We take your privacy seriously and are committed to protecting your data with transparency and care.
Vertigo Live Ltd is the data controller of your personal data unless otherwise stated.
1. Changes to this Policy
We may occasionally update this policy to reflect changes in our services, partnerships, or applicable laws. When we do, we’ll update the “Last updated” date above and, where legally required, notify you in advance.
2. What We Collect and Why
A. Information You Provide
We collect personal information when you:
- Purchase event tickets or merchandise
- Join a waitlist or mailing list
- Contact customer service
- Create an account or sign up for alerts
This may include:
- Contact details (name, email, phone number, address)
- Purchase details (billing/shipping info, payment confirmation)
- Account credentials (if applicable)
- Any information you choose to provide in communications with us
B. Automatically Collected Data
When you visit the Site, we may automatically collect technical and usage data including:
- IP address, browser type, device information
- Referral source and pages visited
- Session and usage patterns
- Cookies and similar technologies (see Section 6)
- Device IDs, user-agent strings, and interaction logs for analytics and fraud prevention
C. Information from Third Parties
We may receive your information from:
- Platforms that power our services, including Shopify (eCommerce), Klaviyo (email), and others
- Payment processors and shipping partners
- Concierge and premium ticket platforms (for example, when you use third-party booking or access services)
3. How We Use Your Information
We use your data to:
- Process transactions and fulfil orders
- Operate and improve our Site and services
- Communicate with you about your purchase or participation
- Send service messages, event updates, or VIP logistics
- Deliver marketing or promotional materials (if you opt in)
- Detect and prevent fraud, abuse, or unauthorized activity
- Comply with legal obligations or resolve disputes
Our Legal Basis (under UK & EU GDPR):
- Contract: to fulfil purchases and deliver services
- Legitimate interest: customer support, fraud prevention, service optimisation
- Consent: where required, e.g. for newsletters or third-party marketing
4. Data Retention
We retain your data:
- As long as needed to fulfil your purchase or provide services
- For ongoing merchandise orders and post-event support
- For opted-in marketing communications, until you unsubscribe
- Where legally required (e.g. financial and fraud records), usually up to 7 years
Once no longer needed, data is securely deleted or anonymised.
5. Sharing Your Information
We may share personal information with:
- Service providers (e.g. Shopify, Klaviyo, payment processors, customer service platforms)
- Fulfilment and logistics partners
- Concierge platforms for VIP services and event delivery
- Legal or regulatory bodies, when required by law
We do not sell your data or share it for behavioural targeting without your consent.
6. Cookies
We use cookies and similar technologies to:
- Power our Shopify-based store
- Analyse site traffic and performance
- Remember your preferences and improve your browsing experience
You can manage cookies through your browser settings.
7. International Data Transfers
We may transfer and store data outside the UK or EEA (e.g. to servers or services in the U.S.). In these cases, we rely on:
- Standard Contractual Clauses
- UK Addendum or International Data Transfer Agreement
- Or, data transfer adequacy decisions where applicable
8. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion
- Object to or restrict processing
- Opt out of marketing at any time
- Request data portability
- Withdraw consent (where applicable)
- Lodge a complaint with your local data protection authority
To exercise these rights, please contact:
Email: info@vertigo.live
Registered address: Somerset House, T135 Strand, London WC2R 1LA
We may require ID verification before processing your request. You may also designate an authorized agent to act on your behalf, where permitted by law.
9. Automated Decision-Making
We may use automated tools to detect fraud, segment customers for marketing, or prioritize customer service. You have the right to request human review if an automated decision significantly affects you.
10. Account Security
If you create an account, you are responsible for keeping your login credentials secure. Please do not share your password or access details with others.
11. Children’s Data
Vertigo Live does not knowingly collect personal data from children under 16. If you believe your child has provided us with personal data, please contact us to request deletion.
12. Third Party Links
Our site may contain links to other websites or services. These are not governed by this privacy policy. We recommend reviewing the privacy policies of any third-party platforms you visit.
13. U.S. State Privacy Rights (if applicable)
If you reside in a U.S. state with applicable data privacy laws (e.g. California), you may have additional rights, such as:
- Right to know or access the personal information we collect
- Right to deletion or correction
- Right to opt out of the “sale” or “sharing” of personal data
- Right to non-discrimination for exercising your privacy rights
To exercise these rights, please contact us using the details above. We will respond as required under applicable law.
14. Contact Us
Vertigo Live Ltd
Email: info@vertigo.live
Registered address: Somerset House, T135 Strand, London WC2R 1LA